Custom programs, Experiential and Innovative Out-of-home Media
Warner Bros Matrix Resurrection
Sofi Stadium Entrance and Roof Takeover
and corresponding press release backdrop
Overview:
To promote the Matrix Resurrection release, WB partnered with The LA Chargers to takeover Sofi Stadium for a Monday Night Football vs. Kansas City Chiefs on 12/16/22 to support the following week's release.
To takeover the stadium, Before Sunset Media "painted" the American Airlines Plaza Entry with the Matrix code, all floors during dark periods were illuminated with Matrix green and the Halftime show consisted of a full length Matrix Trailer, light show, and a rotating trailer on the roof of the stadium during the CBS Monday Night broadcast simulcast
• Results: Reached 72,000 fans and 21 million Monday Night Broadcast viewers
VAIO NETBOOK
PRODUCT LAUNCH
A month-long consumer experience created to launch the first netbook in the lifestyle PC category.
• The experiential marketing effort brought "live mannequins" to the hottest neighborhoods in Manhattan, from Grand Central Station to the Meatpacking District to the Fashion Week tents at Bryant Park, to demonstrate the style and portability of the new VAIO notebook and ultimately connect the brand to the fashion world.
• The online media portion increased the awareness that was already being generated virally, with the intention to drive consumers to Sony to pre-order.
• The online campaign was targeted to emails targeting fashion, women and pop culture help Sony speak one on one to this community
• The digital advertising effort generated 27 million impressions and $42,000 in sales after two weeks of activity,
Results -
• Campaign resulted in 24 direct online sales or over $25,000 in revenue & a total of $42,00 in total sales with offline contributions
• Fashion trendsetters and opinion-leaders, from designers Libertine & Fern Mallis of IMG and celebrities such as Jennifer Love Hewitt, all made media mentions about the new VAIO
• Traffic to VAIO P page increased by 8% during the launch of the display and event media campaign
REUTERS EVERYDAY SMILES
• “Everyday Smiles” was created in partnership with Thompson Reuters, using the Reuters/Nadsaq billboards in Times Square. “Everyday Smiles” leveraged the emotional ties one has to their photos and weaved in an element of fame for the consumer.
• Users could spend time with the Sony brand by uploading photos that would ultimately be broadcast on the NADSAQ board in Times Square.
• “Everyday Smiles” drove 54,774 orders and 11,356,677 product views.
• The program garnered 81MM impressions, 1,652 photo submissions; an average of approximately 38 submissions per day. Users from 83 countries uploaded photos.
• Particpation was also viral. 605 text alerts went out and 111 send to a friend emails were sent.
